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Innovative Entry Strategy Makes You Go Further
50,40 € *
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The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing theories: Porter's Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter's analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market.

Anbieter: Dodax AT
Stand: 21.01.2020
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Innovative Entry Strategy Makes You Go Further
49,00 € *
ggf. zzgl. Versand

The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing theories: Porter's Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter's analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market.

Anbieter: Dodax
Stand: 21.01.2020
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American Restaurant Chains Failures in Argentina
50,40 € *
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This book aimed to analyze the cases of Wendy s International and Pizza Hut s expanding operations in the Argentine market toward the goals of having a deeper understanding of why most American restaurant chains and fast-food restaurants failed in the past, and to capture the lessons of managing global businesses. Both Wendy s and Pizza Hut used standardized products and services in a market that required local and specific customization. Thus, the commercialization of non-customized products and services generated a cultural shock that had a negative impact on the new-product adoption. Argentina -the country with the highest beef consumption in the world- is surprising with the fact that only McDonalds and Burger King were the only successful foreign restaurant chains. And even pizza is known as the second favorite dish, none of foreign pizza franchise was successful yet.

Anbieter: Dodax AT
Stand: 21.01.2020
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American Restaurant Chains Failures in Argentina
49,00 € *
ggf. zzgl. Versand

This book aimed to analyze the cases of Wendy s International and Pizza Hut s expanding operations in the Argentine market toward the goals of having a deeper understanding of why most American restaurant chains and fast-food restaurants failed in the past, and to capture the lessons of managing global businesses. Both Wendy s and Pizza Hut used standardized products and services in a market that required local and specific customization. Thus, the commercialization of non-customized products and services generated a cultural shock that had a negative impact on the new-product adoption. Argentina -the country with the highest beef consumption in the world- is surprising with the fact that only McDonalds and Burger King were the only successful foreign restaurant chains. And even pizza is known as the second favorite dish, none of foreign pizza franchise was successful yet.

Anbieter: Dodax
Stand: 21.01.2020
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California-Style Pizza
29,90 € *
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High Quality Content by WIKIPEDIA articles! California-style pizza is a style of single-serving pizza that combines New York and Italian thin crust with toppings from the California Cuisine cooking style. Wolfgang Puck popularized this style of pizza. Restaurant chains such as California Pizza Kitchen, Extreme Pizza, and Sammy's Woodfired Pizza are three major pizza franchises associated with California-style pizza, but it is served in a number of California Cuisine restaurants.

Anbieter: Dodax AT
Stand: 21.01.2020
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California-Style Pizza
29,00 € *
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High Quality Content by WIKIPEDIA articles! California-style pizza is a style of single-serving pizza that combines New York and Italian thin crust with toppings from the California Cuisine cooking style. Wolfgang Puck popularized this style of pizza. Restaurant chains such as California Pizza Kitchen, Extreme Pizza, and Sammy's Woodfired Pizza are three major pizza franchises associated with California-style pizza, but it is served in a number of California Cuisine restaurants.

Anbieter: Dodax
Stand: 21.01.2020
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Shakey's Pizza
40,10 € *
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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Shakey's Pizza is a pizza restaurant chain based in the United States. The chain currently has about 400 stores globally, and about 60 in the United States. Shakey's Pizza was founded in Sacramento, California, on April 30, 1954, by Sherwood "Shakey" Johnson and Ed Plummer. Johnson's nickname resulted from nerve damage following a bout of malaria suffered during World War II. The parlor opened on the first weekend, but since the pizza ovens were not yet completed, only beer was served and Shakey took the profits from beer sales and bought ingredients for pizza the following Monday. Shakey personally played dixieland jazz piano to entertain patrons. Shakey's initially became known outside Sacramento, not for its pizza, but for the jazz program it sponsored on a regional radio network. Shakey Johnson is honored in the Banjo Hall of Fame in Guthrie, Oklahoma, for his longtime use of banjo music at his pizza parlors. Other live music, including piano, was also a staple in the old Shakey's parlors.

Anbieter: Dodax AT
Stand: 21.01.2020
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Shakey's Pizza
39,00 € *
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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Shakey's Pizza is a pizza restaurant chain based in the United States. The chain currently has about 400 stores globally, and about 60 in the United States. Shakey's Pizza was founded in Sacramento, California, on April 30, 1954, by Sherwood "Shakey" Johnson and Ed Plummer. Johnson's nickname resulted from nerve damage following a bout of malaria suffered during World War II. The parlor opened on the first weekend, but since the pizza ovens were not yet completed, only beer was served and Shakey took the profits from beer sales and bought ingredients for pizza the following Monday. Shakey personally played dixieland jazz piano to entertain patrons. Shakey's initially became known outside Sacramento, not for its pizza, but for the jazz program it sponsored on a regional radio network. Shakey Johnson is honored in the Banjo Hall of Fame in Guthrie, Oklahoma, for his longtime use of banjo music at his pizza parlors. Other live music, including piano, was also a staple in the old Shakey's parlors.

Anbieter: Dodax
Stand: 21.01.2020
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«Yum! Brands»: Fast food company
35,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Yum! Brands, Inc. or simply Yum! is a United States-based Fortune 500 corporation. It is headquartered in Louisville, Kentucky and operates KFC, Pizza Hut, Taco Bell and WingStreet restaurants around the world. Yum! is the world's largest fast food restaurant company in terms of system units as it has more than 38,000 restaurant outlets in over 120 countries. In 2011, Yum!'s global sales totaled more than US$12 billion...

Anbieter: Dodax AT
Stand: 21.01.2020
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